Fed-Up is an ethical cookery book of delicious baking recipes. Content is illustrated and editorially designed to educate, inspire and encourage positive social change.
The project simultaneously highlights corrupt practices embedded in the industry, but demonstrates that this is not inevitable. It reflects a belief that designers have a responsibility to create the change we want to see, whether it be from a social, environmental or economic standpoint.
My practice draws on diverse influences to create playful and activated pieces embodying a passion for ethically principled design. As a flexible visual communicator, I value being able to adapt my skill set to fit a brief